The modern mass food outlet has quite rightly earned the title of the 'super' market. This is because they have become marketing masterminds and know exactly what it takes to increase the sales at the checkouts. It is simply astounding the lengths that these corporations go to to make maximum profit.

The major supermarket chains like Tesco, Sainsbury's, Asda, Morrison's and Waitrose currently service 80% of the British public with their weekly food. Asda is owned by American food giant, Walmart, the number one supermarket and financially successful company in the USA. Tesco's is the 3rd leading global supermarket behind Walmart and French hypermarket giant, Carrefore.

The news today has reported on a new merger between cereal giant Kellogg's and the Ajinomoto company of Japan, the inventor of the world's most widespread flavour enhancer.

The processed food industry has been experimenting with different ingredients and compounds from all imaginable walks of life for many years. Not all of them turn out to be successful, but some have proven helpful in food production and become common in many processed foods today. We often think that if it is naturally sourced it must be good for us.

During June the National Institute of Clinical Excellence in the UK released new guidelines regarding nutrition and its effects upon cardiovascular health. Today the American USDA released their first draft of their revised 2010 nutrition guidelines.

Cod liver oil is a unique food. We often think of it as a supplement because it is usually sold as a dosing liquid or increasingly in capsule form. The reality is it is an oil, just like olive, vegetable or coconut oil. It is only needed for good health in relatively small daily amounts.

We were invited to appear on Market Kitchen as guests. The show airs at 6pm on the Good Food Channel and we can be seen on Monday 31st May along with other guests and presenters - Rachel Allen, Amy Lame, Matt Tebbut, Ben Di Lisi, Matt Bishop and Allegra McEvedy.

Calorific and Artificial Sweeteners

The mainstay of healthy nutrition for 40 years now has revolved around eating more plant foods and minimising fatty animal foods.

A personal video invitation from Ben Pratt: Founder of Natural Food Finder

Buy Tickets: http://www.etickets.to/buy/?e=4441

Raw Unpasteurised Milk Blog - Four Minute Fact File

Today is the day we vote for new leadership here in the UK. It is not our place to say who you should vote for, but we certainly wanted to bring to the forefront how a Conservative, Labour or Liberal democrat government would affect the food and farming industries based on the policies they have been promoting during their respective election campaigns.

Soft drinks are probably acknowledged by most people to be a source of fluid that probably isn't the healthiest option. However, there is one type of soft drink that seems to carry with it an air of elitism - the sports and energy drink! Why is that these drinks don't seem to carry the same concerns for the potential to negatively affect health?

Today's science says that even though honey is sweet, if taken in the right dosage as a medicine, it does not even harm diabetic patients.

The BBC news reported on 15th April 2010 a significant shift from the manufacturer of two of the UK's leading probiotic yoghurt products, Danone. The news report read:

Organic market report 2010

 A minimum of 50% carbohydrates.

A maximum of 35% of calories from fat, with less than 10% from saturated fat.

55g of protein per day for every adult.

A maximum of 6g of salt per day.

With only 5 major dairies in the UK there has now been a push to create another, but this will be the Goliath of all dairies here in the UK. Surely this is not what the public really want. Is it?

Mrs Obama started work on the kitchen garden with a gang of schoolchildren last month.